PROJECT
La Red del Cambio is Wallapop's digital space dedicated to explaining and amplifying its sustainability strategy. The project builds a narrative around circular economy, second-hand consumption and more conscious habits, with dedicated sections for the challenge, the sustainability pillars and a report library that reflects the evolution of the initiative.
For this project, APPLE TREE entrusted us with the development of the website, following the established UI/UX design and the needs of a living platform capable of combining editorial content, campaign visuals, downloadable resources and multilingual navigation. The goal was to build a clear and solid experience to present impact data, annual reports and key brand messages while preserving Wallapop's close and recognizable tone.
Throughout the process, we worked on a responsive WordPress implementation, with special attention to content editing, page organization, visual performance and information accessibility. The website allows users to explore the context of overconsumption, discover Wallapop's sustainability commitments and consult reports such as La Red del Cambio 2026, where second-hand consumption is presented as a practical, economic and environmental alternative to impulsive consumption.
The result is an impact-driven corporate website, ready to grow with new content and campaigns, that turns a sustainability strategy into a clear, visual and easy-to-maintain digital experience.
For this project, APPLE TREE entrusted us with the development of the website, following the established UI/UX design and the needs of a living platform capable of combining editorial content, campaign visuals, downloadable resources and multilingual navigation. The goal was to build a clear and solid experience to present impact data, annual reports and key brand messages while preserving Wallapop's close and recognizable tone.
Throughout the process, we worked on a responsive WordPress implementation, with special attention to content editing, page organization, visual performance and information accessibility. The website allows users to explore the context of overconsumption, discover Wallapop's sustainability commitments and consult reports such as La Red del Cambio 2026, where second-hand consumption is presented as a practical, economic and environmental alternative to impulsive consumption.
The result is an impact-driven corporate website, ready to grow with new content and campaigns, that turns a sustainability strategy into a clear, visual and easy-to-maintain digital experience.