PROJECT
APPLE TREE is a strategic communications agency. Their work is based on the «New Thinking» methodology, which involves carrying out a study of the challenges of brands from different points of view and creating more innovative communication strategies that provide new competitive advantages.
For this project, APPLE TREE entrusted us with the development of its website following the established UI/UX design. As a main requirement, they wanted to optimize the performance of the website to excellence. To do this, we optimized the performance, speed and efficiency of the website, which in turn improved the user experience. These actions had a direct impact on search engine positioning. We use different techniques such as image optimization, file minification, resource compression, code optimization, caching, etc.
Through the GatsbyJS development framework, we generate a website as if it were a static site but with a dynamic database in a Wordpress CMS as a backoffice. This means that the information, when Google crawls a URL, is already displayed and there is no type of friction or problem when reading and crawling that code. This is crucial since it is the main SEO problem between Google and serverless projects.
For this project, APPLE TREE entrusted us with the development of its website following the established UI/UX design. As a main requirement, they wanted to optimize the performance of the website to excellence. To do this, we optimized the performance, speed and efficiency of the website, which in turn improved the user experience. These actions had a direct impact on search engine positioning. We use different techniques such as image optimization, file minification, resource compression, code optimization, caching, etc.
Through the GatsbyJS development framework, we generate a website as if it were a static site but with a dynamic database in a Wordpress CMS as a backoffice. This means that the information, when Google crawls a URL, is already displayed and there is no type of friction or problem when reading and crawling that code. This is crucial since it is the main SEO problem between Google and serverless projects.